I watched a lot of spy movies while doing this project. My impulse was that the brand lay somewhere between a secret cult, a hobo sign, and a shell corporation brand logo, and so I laid my head pretty heavily on how deception is communicated in Western society, which led me to spycraft. I looked at the way a decaying and dangerous world looms large in most cold war spy thrillers, and that there is a promise of mystery beneath the mystery, with an officious and rather omnipotent guiding hand firmly in charge at the top. This seemed to match Gabe's desire for a secretive and exclusive adventure imagination club.

On my illustration style for the first interactive adventure, The Headlands Gamble, I played around with a few treatments before settling on 7th Grade Caper Mystery for the vibe portrayed by both the graphica and the in-game clues and collateral. I think it was successful. The NYTimes wrote nice things about us.