JOE ALTERIO
PROJECT
F‍
INTRO
My longtime collaborator Gabe Smedresman asked me to be a part of his new
CHALLENGES
The creation of not only a media brand but the underlying, heavily designed content beneath it was a task of herculean proportions. Both Tim and I spent many late nights crafting our internal and external communications, reaching out to writers, sketching what this odd odea was and how it should look, feel and act. In fact, the only thing that was not a challenge was the actual pencil-to-paper work; as difficult as it was, we loved every minute of it.
RESULTS
You can check out the entire archive site of our work at www.primerand.co/archives
All work copyright Joe Alterio © 2020 unless otherwise noted.